Self promotion is a key element in being either a reasonably or incredibly well known illustrator. As ‘Facebook’ is one of the largest social networking websites in the world it makes sense to create an official ‘Artist’s page’. It is no surprise that the majority of people are frequent users of ‘Facebook’ and spend an ever increasing amount of time visiting the favoured site each day. According to a recent statistic about Facebook usage there are:
- 1.01 billion daily active users.
- 20+ minutes spent on ‘Facebook’ per user, per day.
- 1.55 billion monthly active users
- 91% of 15-34 year olds use ‘Facebook’.
Although it may seem slightly daunting sharing your personal artwork on a worldwide platform, extending your web presence can reap several benefits. Your work could potentially be viewed by over a billion users which will gain you multiple ‘fans’ and ‘likes’ as well as the users ‘sharing’ your page with their friends. The more people that see your artwork, the more likely it is to get hired for commissions or even sell your work. You can increase your audience by linking your Facebook artist page to other popular social networking sites like Instagram and Twitter which will boost your ‘fans’ and online presence as well as providing you with extra profit.
Following these five steps can make managing your personal artist page less challenging:
Remember to include these certain details while setting up your artist page:
Begin by uploading an engaging profile and cover photo and continue by writing a brief description of who you are and what you do. Remember to provide links to your website and other social networking websites that you use to display your work. Finally, make sure your web address is simple, easy to remember and spell.
It is recommended that you post at least 3 times a week and not exceeding 1 post per day. However if you are at an interesting event or something exciting is happening then you can exceed the 1 post per day rule. Constantly updating your page will overload your fans newsfeed and will ultimately lead to them becoming disinterested in your work. Alternate your status updates, it can vary from purely illustration related posts or images, to your creative process. Treat your artist page on ‘Facebook’ differently than your personal account. Avoid posting overly personal information and try to keep all shared information and images to be relevant to your work, creative process or things that your audience may be interested in.
Connecting and sharing advice with your viewers is a way to make sure that you gain long-term fans who will appreciate your work and share your page with others. Involve your viewers with your work by asking for their opinions on current projects and sharing your creative progression. Engagement with your viewers is crucial for spreading your brand. Have fun and try and think of ways to keep your viewers entertained and interested in what you are up to.
Inviting your friends to ‘like’ your artist page can help you to build a larger audience as well as adding the link to your business card. Follow other creatives artist pages and engage in conversations on their page. This could lead to a potential collaboration or another supporter. Try not to oversell your page.
Keep posting updates on a regular basis and continue to engage with your fans. Get involved with any Facebook ‘trends’ which are a selection of the popular topics from around the world and feature on Facebook’s home page. Looking at other artists pages can give you tips on what to post and how to continue with self promotion.
Smith, C. (2014). By the Numbers: 200+ Amazing Facebook Statistics
(November 2015). [online] DMR. Available at: http://expandedramblings.com/
index.php/by-the-numbers-17-amazing-facebook-stats/ [Accessed 20 Nov. 2015].
Experts, A. (2014). 5 Steps to Promoting Your Art on Facebook – Agora Advice Blog. [online] Agora Advice Blog. Available at: http://www.agora-gallery.com/advice/blog/2014/10/31/promoting-your-art-on-facebook/ [Accessed 19 Jan. 2016].