Instagram launched in 2010, as the first photo sharing, social network. It has made a significant impact on artists by allowing them to display their work, find inspiration, connect and collaborate with other creatives, reach out to art directors and promote their artwork or products from the comfort of their own home for free.
Interesting user statistics:
•Instagram has 300m monthly active users.
•70% of these people are outside the US.
•Overall there have been 30bn photos shared through the app.
•On an average day Instagram users post 70m photos and hit the ‘like’ button 2.5bn times.
How to manage your Instagram page effectively:
Appeal to your audience: Only post photos that are relevant to your discipline, include your work in progress, inspirations and finished pieces. As an artist it is important to show your creative process as a means for promoting your work. Engage your followers by sharing rough drawings, sketchbook pages, colour palettes and how you achieved a final composition. Your followers are interested in your daily life too, so share photos of art galleries, exhibitions that you have visited and even pieces of art or literature that you admire.
Quality over quantity: Instagram is a completely visual social network so it is crucial to only upload high quality images. Be creative with your photographs and make sure they have an unusual yet aesthetically pleasing composition and layout. Remember you can use a number of filters to give your photograph an adventurous colour palette or lighting. Low quality images with the wrong lighting can ruin an exceptional drawing or painting. Posting one image everyday is successful in keeping your followers engaged. Try not to overwhelm them with multiple images in one day.
Be expressive: Whatever you decide to upload to Instagram, remember that you are representing yourself and your art work. Think of your Instagram page as your own art gallery or visual diary that you curate. Ask yourself what you would want to see in this virtual art gallery if you were a frequent viewer.
In an article from The Huffington Post discussing when the best time is to upload a photograph to Instagram is, (Beres, 2015) claims:
“On average, the team found that 2 a.m. and 5 p.m. EST are the best times to post if you want your followers to pay attention to you; the worst times are 9 a.m. and 6 p.m. Also, Wednesday is apparently the best day of the week to post, though not by much.”
Smith, C. (2014). 160+ Amazing Instagram Statistics. [online] DMR. Available at: http://expandedramblings.com/index.php/important-instagram-stats/ [Accessed 19 Jan. 2016].
Experts, A. (2015). How to Promote Your Art on Instagram – Agora Advice Blog. [online] Agora Advice Blog. Available at: http://www.agora-gallery.com/advice/blog/2015/04/07/promote-art-instagram/ [Accessed 20 Nov. 2015].